To watch Ian Shepherd’s full presentation at AES Mexico last year, click here.
Bob Katz, a respected audio engineer, reckons the Loudness War will soon be over because of the launch of iTunes new streaming service iTunes Radio. The default setting on iTunes Radio is for every song to be normalised to the same volume settings, meaning that whatever level a song was mastered at, it will play at the same volume as the song before it.
I wanted to learn why some songs are produced to be louder than others, so I talked to audio engineer Ian Shepherd from Dynamic Range Day. Click to read full article.
HAS THE LAST BATTLE OF THE LOUDNESS WAR BEEN WON ?
“The debilitating loudness war has finally been won,” said mastering engineer Bob Katz on the eve of the Audio Engineering Society AES Convention in New York City. The last battle will be over by mid-2014.”
“I have just completed loudness measurements of iTunes Radio using iTunes version 11.1.1. Tunes Radio’s audio levels are fully-regulated, using Apple’s Sound Check™ algorithm. This is a very important development,” Katz said.
via Digital Domain.
“We overcooked it,” bassist/singer Geddy Lee tells Rolling Stone now. “The mixes were really loud and brash. The mastering job was harsh and distorted.”
Eleven years after the album came out, Rush fixed the situation by hiring producer David Bottrill to remix the album. “He understood what it should sound like,” he says, “so I’m very pleased with the end result. I think he’s finally brought some completion and some justice to some of those songs we’d put so much of our heart and soul into.”
Great rection to Ian Shepherd’s talk at the AES Mexico Convention:
Watch the webcast replay above ! As well as announcing the winners of the Award and Competition, I’m excited to announce that for the first time I did a public demonstration of the new plugin I’ve been developing, which is highly relevant to DRD and the Loudness Wars.
Afterwards there is a 40-minute Q&A on DRD, the loudness wars and mastering in general.
The Dynamic Range Day Webcast is online, now – share this link with your friends !
9pm: Thing the Tenth
Only one hour left until the DRD Webcast – please share this image and link:
8pm: Thing the Ninth
Post this image everywhere – it’s the truth !
Find more Things You Can Do here
7pm: Thing the Eighth
The Dynamic Range Day Webcast is at 10pm GMT tonight.
I’ll be announcing the winners of the Award and Competition, as well as demonstrating “Perception“, a brand-new plugin I’m developing with MeterPlugs which is highly relevant to the issue of the loudness wars…
Invite your friends – spread the word ! Share this link:
And if you’re on G+, invite everyone in your circles !
And do some more of the 11 Things 🙂
5pm: Thing the Sixth
The loudness war is actually a huge opportunity for people who want their music to stand out !
Share this link to spread the word – and check it out yourself, if you haven’t already:
– and feel free to try a few of our other 11 Things To Do On Dynamic Range Day !
4pm: Thing the Fifth
If you’ve been doing all the Things we suggest to help promote Dynamic Range Day today, then the chances are your friends and followers are starting to say “DRD ? WTF ?” – or, words to that effect !
Matt Mayfield’s “Loudness War” Youtube video is seven years old already – and it’s still the single best short illustration of the problem with the loudness war !
Share it with your social networks so people understand the problem with “wimpy loud” ! You can use this link:
– and here are some more Things You Can Do !
3pm: Thing the Fourth
Another Thing in an hour’s time – and here are some other Things You Can Do !
1pm: Thing the Second
Twitter and Facebook are great ways to do this – just send them the video and link from “Thing the First” and ask if they would like to share it with their followers and fans.
Hints & tips:
- Choose someone relevant – who you think will be interested and support the idea of DRD
- Choose someone with a large, engaged following
- Look at their stream and make sure they reply to people – some accounts are automated or not monitored
- Be polite and friendly
It could also be effective to contact radio shows directly, especial if they’re on air – for example @BBCRadMac are on 6Music now !Music celebrities – maybe @amandapalmer, for example ?
Here are some other Things You Can Do