For a slightly more detailed explanation, click here.
People outside the music industry just don’t understand the Loudness War.
When I explain it to them, when I get to the end, they always look at me in bewilderment and say:
Why do people make music stupid-loud when listeners set the volume, when broadcast and players and online streaming remove the differences ? Why ?
And the answer is something that no-one likes to say out loud.
Most people don’t notice the effects of “loudness”
Most people who do, don’t like it
“Loudness” has no effect on sales or chart placements
In the near future, all music will play back at a similar level, regardless of how “loud” it is
On November 4, 2010, Earl Vickers presented his research paper at the 129th AES Convention in San Francisco with clear evidence that there is no connection between loudness and sales.
Don’t believe me ? Just watch the video…
There is a myth that in order to stand out on the radio, your song needs to be louder than anyone else’s.
Maybe this was true during the first Loudness Wars, back when every Motown release was louder than the previous one, but not any more – not for a long time…
Here’s something you might not expect to hear from me:
The Loudness War is your friend
Why ? Because it offers an easy opportunity to let your music stand out from the crowd…