People outside the music industry just don't understand the Loudness War.
When I explain it to them, when I get to the end, they always look at me in bewilderment and say:
"Why ?"
Why do people make master music at super-high levels when listeners set the volume, when broadcast and players and online streaming remove the differences ? Why ?
And the answer is something that no-one likes to say out loud.
It's fear.
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"Having a show returned for being out of spec costs valuable time and money, so I count on NUGEN Audio’s VisLM visual loudness meter and LM-Correct loudness analysis and correction tool to ensure we’re CALM-compliant. Since I started using VisLM and LM-Correct, PBS has not rejected or returned any of the programs I’ve delivered." - David Hough, Austin City Limits
Loudness War presentation at the 133rd Audio Engineering Society (AES) Convention in San Francisco
The future is on the way - Cubase 7 now includes loudness metering as standard.
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The Music Loudness Alliance is a group of audio technical and production experts whose mission is to inform and educate the audio community about Loudness Normalization and suggestions on how to implement it on various platforms, such as computer music players and standalone audio players.
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Many audio professionals believe the days of hyper-compressed recordings may soon end. Ian Shepherd, a British mastering engineer, says broadcast audio standards may help expedite the process.
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Loudness Wars Coming to an End? - CE Pro Article from CE Pro
