On November 4, 2010, Earl Vickers presented his research paper at the 129th AES Convention in San Francisco with clear evidence that there is no connection between loudness and sales.
Don’t believe me ? Just watch the video...
To find out more, click here
There is a myth that in order to stand out on the radio, your song needs to be louder than anyone else’s.
Bollocks.
Maybe this was true during the first Loudness Wars, back when every Motown release was louder than the previous one, but not any more – not for a long time...
Here’s something you might not expect to hear from me:
The Loudness War is your friend
Why ? Because it offers an easy opportunity to let your music stand out from the crowd...
Learn the Loudness War secret that will give YOUR music an edge.
Red Hot Chile Peppers – ‘I’m With You” vinyl sounds better than CD.
And I made a video to demonstrate it
Truly excellent Loudness War analysis in Sound On Sound magazine - STOP PRESS:
"There is no doubt about it: contrary to general belief, there has been no obvious decrease in loudness range due to the loudness war, and brickwall limiters have not reduced the loudness range in music production."
In fact, the article argues convincingly that "dynamic range" is so poorly defined that's it's pretty much useless as a way to discuss this issue.
Does this mean we don't have to worry about the Loudness War after all, or that it's NOT making modern music sound worse ? No. Over-use of limiting and compression tends to cause...
"...reduced crest factor, envelope modifications... and in the worst cases, distortion. Common sense suggests that although there is nothing wrong with these characteristics as such, they shouldn’t be on virtually all records"
The fight goes on...
Read the whole article: ‘Dynamic Range’ & The Loudness War and my commentary on it's findings here:
SOLID STATE LOGIC SUPPORTS DYNAMIC RANGE DAY
SSL offered the X-Desk mixer for this year’s DRD competition because it is an appropriate prize; X-Desk, like all SSL SuperAnalogue™ technology offers greater headroom and sonic clarity, enabling a greater dynamic range to be enjoyed.
A new Loudness War Research page has been added to the Dynamic Range Day site.
The goal is to provide a resource of objective evidence that the driving beliefs behind the Loudness Wars are wrong.
Click here to read more: Loudness War Research
Craig Kallman, Atlantic Records CEO and Chairman... is passionate about improving the sound of music...
Perhaps the new high-resolution releases should include mixes with less compression and processing... Kallman was open to the idea, so we'll see if wider quiet-to-loud dynamic range is incorporated in Warners high-resolution formats
via Warner gears up to release high-resolution music | CNET News.
TurnMeUp.org is proud to announce that Ian Shepherd has been added as a member of the Board of Directors
Allen Wagner says, "Ian is a perfect match for our organization. He has been actively advocating bringing dynamics back to popular recordings, both online and offline. Furthermore, his credibility as a professional mastering engineer is a welcome addition."
Wagner continues, "One of Ian's most powerful projects in pursuit of the goal of more dynamic music is his creation of the online event Dynamic Range Day, now in its second year. Together we'll be looking to take this event into the offline world as early as next year."