On November 4, 2010, Earl Vickers presented his research paper at the 129th AES Convention in San Francisco with clear evidence that there is no connection between loudness and sales.
Don’t believe me ? Just watch the video...
There is a myth that in order to stand out on the radio, your song needs to be louder than anyone else’s.
Bollocks.
Maybe this was true during the first Loudness Wars, back when every Motown release was louder than the previous one, but not any more – not for a long time...
Here’s something you might not expect to hear from me:
The Loudness War is your friend
Why ? Because it offers an easy opportunity to let your music stand out from the crowd...
Learn the Loudness War secret that will give YOUR music an edge.